{
 "title": "The state of Hong Kong small-business websites, 2026",
 "publisher": "Kodinav (https://kodinav.com)",
 "url": "https://kodinav.com/research/hong-kong-small-business-websites-2026",
 "license": "CC BY 4.0",
 "businessListSource": "© OpenStreetMap contributors, ODbL",
 "note": "Percentages of working websites unless stated; homepage-only for content measures.",
 "generated": "2026-10-05",
 "source": "OpenStreetMap (ODbL): Hong Kong shops, food & drink, clinics, hotels, offices and studios with a website tag; chains, schools, hospitals, government, education and .org.hk removed.",
 "listed": 916,
 "socialOnly": 80,
 "ownSite": 836,
 "states": {
  "blocked": 35,
  "live": 634,
  "dead": 116,
  "optout": 12,
  "parked": 13,
  "broken": 26
 },
 "testable": 789,
 "notWorking": 19.6,
 "noDns": 11.4,
 "all": {
  "n": 634,
  "https": 93.1,
  "httpNoRedirect": 20.3,
  "mobileViewport": 92.9,
  "phoneSideScroll": 0.8,
  "phoneSideScrollN": 629,
  "metaDescription": 61.5,
  "shareImage": 53.5,
  "businessSchema": 12.9,
  "chineseOnHome": 54.1,
  "englishOnHome": 71.9,
  "bothOnHome": 28.9,
  "englishOnly": 43.0,
  "chineseOnly": 25.2,
  "langN": 540,
  "hreflang": 31.4,
  "whatsapp": 22.4,
  "tapToCall": 26.8,
  "whatsappOrCall": 40.2,
  "booking": 23.7,
  "localPayMention": 13.2,
  "cart": 37.9,
  "analytics": 58.7,
  "metaPixel": 32.6,
  "copyrightOld": 22.6,
  "copyrightN": 385
 },
 "byCategory": {
  "Classes, fitness & crafts": {
   "n": 26,
   "https": 88.5,
   "httpNoRedirect": 30.8,
   "mobileViewport": 96.2,
   "phoneSideScroll": 0.0,
   "phoneSideScrollN": 26,
   "metaDescription": 53.8,
   "shareImage": 38.5,
   "businessSchema": 11.5,
   "chineseOnHome": 68.2,
   "englishOnHome": 63.6,
   "bothOnHome": 31.8,
   "englishOnly": 31.8,
   "chineseOnly": 36.4,
   "langN": 22,
   "hreflang": 30.8,
   "whatsapp": 26.9,
   "tapToCall": 30.8,
   "whatsappOrCall": 46.2,
   "booking": 26.9,
   "localPayMention": 3.8,
   "cart": 34.6,
   "analytics": 53.8,
   "metaPixel": 23.1,
   "copyrightOld": 13.3,
   "copyrightN": 15
  },
  "Food & drink": {
   "n": 191,
   "https": 94.2,
   "httpNoRedirect": 18.3,
   "mobileViewport": 94.8,
   "phoneSideScroll": 2.1,
   "phoneSideScrollN": 188,
   "metaDescription": 62.8,
   "shareImage": 59.2,
   "businessSchema": 17.3,
   "chineseOnHome": 44.9,
   "englishOnHome": 75.0,
   "bothOnHome": 21.2,
   "englishOnly": 53.8,
   "chineseOnly": 23.7,
   "langN": 156,
   "hreflang": 22.0,
   "whatsapp": 13.6,
   "tapToCall": 24.6,
   "whatsappOrCall": 31.9,
   "booking": 26.2,
   "localPayMention": 8.4,
   "cart": 40.3,
   "analytics": 50.3,
   "metaPixel": 30.4,
   "copyrightOld": 22.6,
   "copyrightN": 106
  },
  "Health & clinics": {
   "n": 22,
   "https": 100.0,
   "httpNoRedirect": 27.3,
   "mobileViewport": 86.4,
   "phoneSideScroll": 0.0,
   "phoneSideScrollN": 22,
   "metaDescription": 40.9,
   "shareImage": 40.9,
   "businessSchema": 13.6,
   "chineseOnHome": 57.9,
   "englishOnHome": 52.6,
   "bothOnHome": 15.8,
   "englishOnly": 36.8,
   "chineseOnly": 42.1,
   "langN": 19,
   "hreflang": 40.9,
   "whatsapp": 27.3,
   "tapToCall": 50.0,
   "whatsappOrCall": 50.0,
   "booking": 22.7,
   "localPayMention": 4.5,
   "cart": 13.6,
   "analytics": 54.5,
   "metaPixel": 18.2,
   "copyrightOld": 14.3,
   "copyrightN": 14
  },
  "Hotels & stays": {
   "n": 71,
   "https": 94.4,
   "httpNoRedirect": 23.9,
   "mobileViewport": 94.4,
   "phoneSideScroll": 1.4,
   "phoneSideScrollN": 71,
   "metaDescription": 62.0,
   "shareImage": 36.6,
   "businessSchema": 18.3,
   "chineseOnHome": 40.0,
   "englishOnHome": 72.3,
   "bothOnHome": 18.5,
   "englishOnly": 53.8,
   "chineseOnly": 21.5,
   "langN": 65,
   "hreflang": 53.5,
   "whatsapp": 14.1,
   "tapToCall": 47.9,
   "whatsappOrCall": 54.9,
   "booking": 81.7,
   "localPayMention": 2.8,
   "cart": 8.5,
   "analytics": 63.4,
   "metaPixel": 33.8,
   "copyrightOld": 23.4,
   "copyrightN": 47
  },
  "Offices & services": {
   "n": 86,
   "https": 89.5,
   "httpNoRedirect": 19.8,
   "mobileViewport": 91.9,
   "phoneSideScroll": 0.0,
   "phoneSideScrollN": 85,
   "metaDescription": 60.5,
   "shareImage": 58.1,
   "businessSchema": 9.3,
   "chineseOnHome": 34.2,
   "englishOnHome": 80.3,
   "bothOnHome": 19.7,
   "englishOnly": 60.5,
   "chineseOnly": 14.5,
   "langN": 76,
   "hreflang": 36.0,
   "whatsapp": 22.1,
   "tapToCall": 31.4,
   "whatsappOrCall": 44.2,
   "booking": 4.7,
   "localPayMention": 5.8,
   "cart": 14.0,
   "analytics": 61.6,
   "metaPixel": 23.3,
   "copyrightOld": 20.4,
   "copyrightN": 54
  },
  "Retail & shops": {
   "n": 238,
   "https": 92.9,
   "httpNoRedirect": 19.3,
   "mobileViewport": 91.6,
   "phoneSideScroll": 0.0,
   "phoneSideScrollN": 237,
   "metaDescription": 63.4,
   "shareImage": 55.0,
   "businessSchema": 9.2,
   "chineseOnHome": 71.3,
   "englishOnHome": 68.8,
   "bothOnHome": 42.6,
   "englishOnly": 26.2,
   "chineseOnly": 28.7,
   "langN": 202,
   "hreflang": 29.8,
   "whatsapp": 31.1,
   "tapToCall": 18.1,
   "whatsappOrCall": 39.5,
   "booking": 10.9,
   "localPayMention": 24.8,
   "cart": 55.9,
   "analytics": 63.9,
   "metaPixel": 39.9,
   "copyrightOld": 24.8,
   "copyrightN": 149
  }
 },
 "platforms": [
  [
   "Custom or other",
   274
  ],
  [
   "WordPress",
   128
  ],
  [
   "Wix",
   76
  ],
  [
   "Shopify",
   67
  ],
  [
   "Squarespace",
   25
  ],
  [
   "Next.js",
   25
  ],
  [
   "Webflow",
   9
  ],
  [
   "Boutir",
   7
  ],
  [
   "Drupal",
   6
  ],
  [
   "Google Sites",
   5
  ],
  [
   "GoDaddy builder",
   5
  ],
  [
   "Joomla",
   4
  ],
  [
   "Weebly",
   3
  ]
 ],
 "medianFetchMs": 305.5,
 "medianHtmlKb": 124.5,
 "lighthouse": {
  "n": 98,
  "medianPerf": 62.0,
  "perfUnder50": 21.4,
  "perf90plus": 10.2,
  "medianLcpS": 10.7,
  "lcpOver4s": 84.7,
  "medianA11y": 85.0,
  "medianSeo": 92.0,
  "medianWeightMb": 3.4
 }
}