{
 "title": "The state of Indian small-business websites, 2026",
 "publisher": "Kodinav (https://kodinav.com)",
 "url": "https://kodinav.com/research/india-small-business-websites-2026",
 "license": "CC BY 4.0",
 "businessListSource": "\u00a9 OpenStreetMap contributors, ODbL",
 "note": "Percentages of working websites unless stated; homepage only; accessibility = axe-core WCAG 2.0/2.1 A+AA violations.",
 "generated": "2026-10-05",
 "source": "OpenStreetMap (ODbL): shops, restaurants, clinics, dentists, hotels, offices and studios with a website tag in Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune and Kolkata; chains, government, education, NGO and social-only listings removed; up to 170 sampled per city.",
 "population": {
  "eligibleByCity": {
   "Bengaluru": 1330,
   "Chennai": 224,
   "Delhi NCR": 557,
   "Hyderabad": 280,
   "Kolkata": 186,
   "Mumbai": 383,
   "Pune": 432
  },
  "eligible": 3392,
  "socialOnly": 106,
  "socialShare": 3.1,
  "socialHosts": [
   [
    "business.site",
    32
   ],
   [
    "facebook.com",
    20
   ],
   [
    "instagram.com",
    16
   ],
   [
    "google.com",
    12
   ],
   [
    "zomato.com",
    10
   ],
   [
    "goo.gl",
    7
   ],
   [
    "linktr.ee",
    4
   ],
   [
    "swiggy.com",
    3
   ],
   [
    "magicpin.in",
    1
   ],
   [
    "justdial.com",
    1
   ]
  ]
 },
 "cities": [
  "Bengaluru",
  "Chennai",
  "Delhi NCR",
  "Hyderabad",
  "Kolkata",
  "Mumbai",
  "Pune"
 ],
 "listed": 1190,
 "socialOnly": 49,
 "ownSite": 1141,
 "states": {
  "broken": 20,
  "live": 804,
  "parked": 26,
  "dead": 213,
  "blocked": 44,
  "optout": 34
 },
 "testable": 1063,
 "notWorking": 24.4,
 "noDns": 15.8,
 "all": {
  "n": 804,
  "https": 94.9,
  "httpNoRedirect": 15.5,
  "mobileViewport": 95.9,
  "phoneSideScroll": null,
  "phoneSideScrollN": 0,
  "metaDescription": 70.6,
  "shareImage": 51.4,
  "businessSchema": 14.7,
  "chineseOnHome": 0.8,
  "englishOnHome": 97.7,
  "bothOnHome": 0.0,
  "englishOnly": 97.7,
  "chineseOnly": 0.8,
  "langN": 770,
  "hreflang": 8.7,
  "whatsapp": 33.6,
  "tapToCall": 51.5,
  "whatsappOrCall": 58.6,
  "booking": 28.1,
  "localPayMention": 1.2,
  "cart": 21.6,
  "analytics": 66.5,
  "metaPixel": 31.2,
  "copyrightOld": 21.7,
  "copyrightN": 515,
  "axeAnyFail": 91.7,
  "axeN": 791,
  "contrastFail": 65.7,
  "imgAltFail": 23.3,
  "linkNameFail": 59.9,
  "labelFail": 10.2,
  "buttonNameFail": 19.5,
  "langFail": 9.5,
  "overlay": 0.2,
  "overlayN": 2,
  "inPayMention": 13.1,
  "gstin": 1.5,
  "inBooking": 32.8,
  "indianLanguage": 3.0,
  "whatsappOrCallIn": 58.6,
  "overlayStillFail": 50.0
 },
 "byCategory": {
  "Classes, fitness & trades": {
   "n": 38,
   "https": 94.7,
   "httpNoRedirect": 15.8,
   "mobileViewport": 100.0,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 71.1,
   "shareImage": 34.2,
   "businessSchema": 10.5,
   "chineseOnHome": 2.9,
   "englishOnHome": 94.1,
   "bothOnHome": 0.0,
   "englishOnly": 94.1,
   "chineseOnly": 2.9,
   "langN": 34,
   "hreflang": 2.6,
   "whatsapp": 26.3,
   "tapToCall": 47.4,
   "whatsappOrCall": 55.3,
   "booking": 13.2,
   "localPayMention": 10.5,
   "cart": 10.5,
   "analytics": 55.3,
   "metaPixel": 15.8,
   "copyrightOld": 22.7,
   "copyrightN": 22,
   "axeAnyFail": 91.4,
   "axeN": 35,
   "contrastFail": 60.0,
   "imgAltFail": 11.4,
   "linkNameFail": 57.1,
   "labelFail": 5.7,
   "buttonNameFail": 34.3,
   "langFail": 8.6,
   "overlay": 0.0,
   "overlayN": 0,
   "inPayMention": 2.6,
   "gstin": 0.0,
   "inBooking": 15.8,
   "indianLanguage": 0.0,
   "whatsappOrCallIn": 55.3,
   "overlayStillFail": null
  },
  "Food & drink": {
   "n": 124,
   "https": 90.3,
   "httpNoRedirect": 21.0,
   "mobileViewport": 94.4,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 66.9,
   "shareImage": 49.2,
   "businessSchema": 15.3,
   "chineseOnHome": 1.7,
   "englishOnHome": 94.9,
   "bothOnHome": 0.0,
   "englishOnly": 94.9,
   "chineseOnly": 1.7,
   "langN": 117,
   "hreflang": 8.9,
   "whatsapp": 18.5,
   "tapToCall": 43.5,
   "whatsappOrCall": 50.0,
   "booking": 17.7,
   "localPayMention": 0.0,
   "cart": 25.8,
   "analytics": 55.6,
   "metaPixel": 29.0,
   "copyrightOld": 24.3,
   "copyrightN": 70,
   "axeAnyFail": 91.1,
   "axeN": 124,
   "contrastFail": 62.9,
   "imgAltFail": 20.2,
   "linkNameFail": 56.5,
   "labelFail": 5.6,
   "buttonNameFail": 14.5,
   "langFail": 11.3,
   "overlay": 0.8,
   "overlayN": 1,
   "inPayMention": 12.9,
   "gstin": 1.6,
   "inBooking": 18.5,
   "indianLanguage": 0.0,
   "whatsappOrCallIn": 50.0,
   "overlayStillFail": 100.0
  },
  "Health & clinics": {
   "n": 233,
   "https": 95.3,
   "httpNoRedirect": 15.9,
   "mobileViewport": 94.4,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 70.0,
   "shareImage": 52.8,
   "businessSchema": 17.6,
   "chineseOnHome": 0.4,
   "englishOnHome": 99.1,
   "bothOnHome": 0.0,
   "englishOnly": 99.1,
   "chineseOnly": 0.4,
   "langN": 226,
   "hreflang": 6.9,
   "whatsapp": 49.8,
   "tapToCall": 71.7,
   "whatsappOrCall": 77.3,
   "booking": 50.6,
   "localPayMention": 0.9,
   "cart": 6.9,
   "analytics": 67.8,
   "metaPixel": 30.0,
   "copyrightOld": 20.9,
   "copyrightN": 148,
   "axeAnyFail": 90.4,
   "axeN": 229,
   "contrastFail": 70.7,
   "imgAltFail": 22.7,
   "linkNameFail": 59.4,
   "labelFail": 14.4,
   "buttonNameFail": 21.8,
   "langFail": 10.9,
   "overlay": 0.0,
   "overlayN": 0,
   "inPayMention": 12.9,
   "gstin": 0.0,
   "inBooking": 67.0,
   "indianLanguage": 6.6,
   "whatsappOrCallIn": 77.3,
   "overlayStillFail": null
  },
  "Hotels & stays": {
   "n": 74,
   "https": 95.9,
   "httpNoRedirect": 14.9,
   "mobileViewport": 94.6,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 54.1,
   "shareImage": 41.9,
   "businessSchema": 28.4,
   "chineseOnHome": 1.4,
   "englishOnHome": 95.8,
   "bothOnHome": 0.0,
   "englishOnly": 95.8,
   "chineseOnly": 1.4,
   "langN": 71,
   "hreflang": 9.5,
   "whatsapp": 39.2,
   "tapToCall": 43.2,
   "whatsappOrCall": 52.7,
   "booking": 70.3,
   "localPayMention": 0.0,
   "cart": 9.5,
   "analytics": 59.5,
   "metaPixel": 24.3,
   "copyrightOld": 35.9,
   "copyrightN": 39,
   "axeAnyFail": 93.2,
   "axeN": 73,
   "contrastFail": 71.2,
   "imgAltFail": 26.0,
   "linkNameFail": 64.4,
   "labelFail": 13.7,
   "buttonNameFail": 13.7,
   "langFail": 8.2,
   "overlay": 0.0,
   "overlayN": 0,
   "inPayMention": 9.5,
   "gstin": 0.0,
   "inBooking": 62.2,
   "indianLanguage": 1.4,
   "whatsappOrCallIn": 52.7,
   "overlayStillFail": null
  },
  "Offices & services": {
   "n": 146,
   "https": 94.5,
   "httpNoRedirect": 17.8,
   "mobileViewport": 97.9,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 76.7,
   "shareImage": 60.3,
   "businessSchema": 8.9,
   "chineseOnHome": 0.0,
   "englishOnHome": 100.0,
   "bothOnHome": 0.0,
   "englishOnly": 100.0,
   "chineseOnly": 0.0,
   "langN": 140,
   "hreflang": 17.1,
   "whatsapp": 13.7,
   "tapToCall": 35.6,
   "whatsappOrCall": 38.4,
   "booking": 3.4,
   "localPayMention": 1.4,
   "cart": 11.0,
   "analytics": 72.6,
   "metaPixel": 19.9,
   "copyrightOld": 14.9,
   "copyrightN": 101,
   "axeAnyFail": 91.7,
   "axeN": 145,
   "contrastFail": 61.4,
   "imgAltFail": 19.3,
   "linkNameFail": 55.2,
   "labelFail": 6.9,
   "buttonNameFail": 21.4,
   "langFail": 6.9,
   "overlay": 0.0,
   "overlayN": 0,
   "inPayMention": 7.5,
   "gstin": 3.4,
   "inBooking": 4.8,
   "indianLanguage": 2.1,
   "whatsappOrCallIn": 38.4,
   "overlayStillFail": null
  },
  "Retail & shops": {
   "n": 189,
   "https": 97.4,
   "httpNoRedirect": 10.1,
   "mobileViewport": 96.8,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 75.7,
   "shareImage": 51.3,
   "businessSchema": 10.6,
   "chineseOnHome": 0.5,
   "englishOnHome": 97.3,
   "bothOnHome": 0.0,
   "englishOnly": 97.3,
   "chineseOnly": 0.5,
   "langN": 182,
   "hreflang": 5.3,
   "whatsapp": 38.1,
   "tapToCall": 48.1,
   "whatsappOrCall": 59.8,
   "booking": 12.7,
   "localPayMention": 1.1,
   "cart": 52.4,
   "analytics": 72.5,
   "metaPixel": 48.7,
   "copyrightOld": 22.2,
   "copyrightN": 135,
   "axeAnyFail": 93.0,
   "axeN": 185,
   "contrastFail": 63.8,
   "imgAltFail": 30.3,
   "linkNameFail": 65.4,
   "labelFail": 10.3,
   "buttonNameFail": 17.8,
   "langFail": 9.2,
   "overlay": 0.5,
   "overlayN": 1,
   "inPayMention": 21.2,
   "gstin": 2.6,
   "inBooking": 13.8,
   "indianLanguage": 2.2,
   "whatsappOrCallIn": 59.8,
   "overlayStillFail": 0.0
  }
 },
 "byCity": {
  "Bengaluru": {
   "n": 125,
   "https": 95.2,
   "httpNoRedirect": 14.4,
   "mobileViewport": 98.4,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 87.2,
   "shareImage": 56.0,
   "businessSchema": 8.8,
   "chineseOnHome": 1.7,
   "englishOnHome": 96.7,
   "bothOnHome": 0.0,
   "englishOnly": 96.7,
   "chineseOnly": 1.7,
   "langN": 120,
   "hreflang": 13.6,
   "whatsapp": 28.8,
   "tapToCall": 48.8,
   "whatsappOrCall": 54.4,
   "booking": 23.2,
   "localPayMention": 1.6,
   "cart": 27.2,
   "analytics": 72.8,
   "metaPixel": 32.8,
   "copyrightOld": 17.6,
   "copyrightN": 85,
   "axeAnyFail": 90.9,
   "axeN": 121,
   "contrastFail": 66.9,
   "imgAltFail": 14.9,
   "linkNameFail": 52.9,
   "labelFail": 5.8,
   "buttonNameFail": 28.9,
   "langFail": 7.4,
   "overlay": 0.8,
   "overlayN": 1,
   "inPayMention": 14.4,
   "gstin": 0.8,
   "inBooking": 26.4,
   "indianLanguage": 0.0,
   "whatsappOrCallIn": 54.4,
   "overlayStillFail": 0.0
  },
  "Chennai": {
   "n": 106,
   "https": 93.4,
   "httpNoRedirect": 17.9,
   "mobileViewport": 92.5,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 66.0,
   "shareImage": 56.6,
   "businessSchema": 14.2,
   "chineseOnHome": 0.0,
   "englishOnHome": 94.2,
   "bothOnHome": 0.0,
   "englishOnly": 94.2,
   "chineseOnly": 0.0,
   "langN": 103,
   "hreflang": 7.5,
   "whatsapp": 30.2,
   "tapToCall": 49.1,
   "whatsappOrCall": 52.8,
   "booking": 26.4,
   "localPayMention": 0.9,
   "cart": 24.5,
   "analytics": 70.8,
   "metaPixel": 27.4,
   "copyrightOld": 12.3,
   "copyrightN": 65,
   "axeAnyFail": 91.3,
   "axeN": 104,
   "contrastFail": 54.8,
   "imgAltFail": 25.0,
   "linkNameFail": 55.8,
   "labelFail": 7.7,
   "buttonNameFail": 15.4,
   "langFail": 9.6,
   "overlay": 0.0,
   "overlayN": 0,
   "inPayMention": 7.5,
   "gstin": 2.8,
   "inBooking": 31.1,
   "indianLanguage": 1.9,
   "whatsappOrCallIn": 52.8,
   "overlayStillFail": null
  },
  "Delhi NCR": {
   "n": 120,
   "https": 95.8,
   "httpNoRedirect": 13.3,
   "mobileViewport": 96.7,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 66.7,
   "shareImage": 50.8,
   "businessSchema": 15.8,
   "chineseOnHome": 0.9,
   "englishOnHome": 98.3,
   "bothOnHome": 0.0,
   "englishOnly": 98.3,
   "chineseOnly": 0.9,
   "langN": 116,
   "hreflang": 6.7,
   "whatsapp": 40.0,
   "tapToCall": 46.7,
   "whatsappOrCall": 59.2,
   "booking": 25.8,
   "localPayMention": 0.0,
   "cart": 31.7,
   "analytics": 64.2,
   "metaPixel": 40.8,
   "copyrightOld": 20.3,
   "copyrightN": 79,
   "axeAnyFail": 94.9,
   "axeN": 117,
   "contrastFail": 71.8,
   "imgAltFail": 25.6,
   "linkNameFail": 67.5,
   "labelFail": 9.4,
   "buttonNameFail": 13.7,
   "langFail": 6.0,
   "overlay": 0.0,
   "overlayN": 0,
   "inPayMention": 16.7,
   "gstin": 1.7,
   "inBooking": 27.5,
   "indianLanguage": 1.7,
   "whatsappOrCallIn": 59.2,
   "overlayStillFail": null
  },
  "Hyderabad": {
   "n": 104,
   "https": 96.2,
   "httpNoRedirect": 14.4,
   "mobileViewport": 96.2,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 67.3,
   "shareImage": 48.1,
   "businessSchema": 10.6,
   "chineseOnHome": 0.0,
   "englishOnHome": 100.0,
   "bothOnHome": 0.0,
   "englishOnly": 100.0,
   "chineseOnly": 0.0,
   "langN": 97,
   "hreflang": 14.4,
   "whatsapp": 36.5,
   "tapToCall": 52.9,
   "whatsappOrCall": 58.7,
   "booking": 28.8,
   "localPayMention": 0.0,
   "cart": 14.4,
   "analytics": 67.3,
   "metaPixel": 29.8,
   "copyrightOld": 18.7,
   "copyrightN": 75,
   "axeAnyFail": 91.3,
   "axeN": 104,
   "contrastFail": 62.5,
   "imgAltFail": 22.1,
   "linkNameFail": 67.3,
   "labelFail": 17.3,
   "buttonNameFail": 19.2,
   "langFail": 10.6,
   "overlay": 0.0,
   "overlayN": 0,
   "inPayMention": 7.7,
   "gstin": 2.9,
   "inBooking": 38.5,
   "indianLanguage": 2.1,
   "whatsappOrCallIn": 58.7,
   "overlayStillFail": null
  },
  "Kolkata": {
   "n": 118,
   "https": 94.1,
   "httpNoRedirect": 22.0,
   "mobileViewport": 90.7,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 60.2,
   "shareImage": 46.6,
   "businessSchema": 15.3,
   "chineseOnHome": 0.9,
   "englishOnHome": 99.1,
   "bothOnHome": 0.0,
   "englishOnly": 99.1,
   "chineseOnly": 0.9,
   "langN": 113,
   "hreflang": 5.1,
   "whatsapp": 34.7,
   "tapToCall": 52.5,
   "whatsappOrCall": 59.3,
   "booking": 37.3,
   "localPayMention": 3.4,
   "cart": 19.5,
   "analytics": 52.5,
   "metaPixel": 21.2,
   "copyrightOld": 29.2,
   "copyrightN": 72,
   "axeAnyFail": 94.0,
   "axeN": 116,
   "contrastFail": 71.6,
   "imgAltFail": 32.8,
   "linkNameFail": 67.2,
   "labelFail": 13.8,
   "buttonNameFail": 16.4,
   "langFail": 14.7,
   "overlay": 0.0,
   "overlayN": 0,
   "inPayMention": 6.8,
   "gstin": 0.0,
   "inBooking": 38.1,
   "indianLanguage": 5.3,
   "whatsappOrCallIn": 59.3,
   "overlayStillFail": null
  },
  "Mumbai": {
   "n": 118,
   "https": 96.6,
   "httpNoRedirect": 11.0,
   "mobileViewport": 97.5,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 67.8,
   "shareImage": 44.9,
   "businessSchema": 15.3,
   "chineseOnHome": 0.0,
   "englishOnHome": 99.1,
   "bothOnHome": 0.0,
   "englishOnly": 99.1,
   "chineseOnly": 0.0,
   "langN": 111,
   "hreflang": 9.3,
   "whatsapp": 26.3,
   "tapToCall": 48.3,
   "whatsappOrCall": 56.8,
   "booking": 27.1,
   "localPayMention": 0.8,
   "cart": 19.5,
   "analytics": 66.1,
   "metaPixel": 28.8,
   "copyrightOld": 29.7,
   "copyrightN": 74,
   "axeAnyFail": 88.0,
   "axeN": 117,
   "contrastFail": 61.5,
   "imgAltFail": 21.4,
   "linkNameFail": 59.8,
   "labelFail": 8.5,
   "buttonNameFail": 17.9,
   "langFail": 10.3,
   "overlay": 0.8,
   "overlayN": 1,
   "inPayMention": 16.9,
   "gstin": 0.8,
   "inBooking": 28.8,
   "indianLanguage": 1.8,
   "whatsappOrCallIn": 56.8,
   "overlayStillFail": 100.0
  },
  "Pune": {
   "n": 113,
   "https": 92.9,
   "httpNoRedirect": 15.9,
   "mobileViewport": 99.1,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 77.9,
   "shareImage": 56.6,
   "businessSchema": 23.0,
   "chineseOnHome": 1.8,
   "englishOnHome": 96.4,
   "bothOnHome": 0.0,
   "englishOnly": 96.4,
   "chineseOnly": 1.8,
   "langN": 110,
   "hreflang": 4.4,
   "whatsapp": 38.9,
   "tapToCall": 62.8,
   "whatsappOrCall": 69.0,
   "booking": 28.3,
   "localPayMention": 1.8,
   "cart": 13.3,
   "analytics": 72.6,
   "metaPixel": 37.2,
   "copyrightOld": 24.6,
   "copyrightN": 65,
   "axeAnyFail": 91.1,
   "axeN": 112,
   "contrastFail": 69.6,
   "imgAltFail": 21.4,
   "linkNameFail": 49.1,
   "labelFail": 9.8,
   "buttonNameFail": 24.1,
   "langFail": 8.0,
   "overlay": 0.0,
   "overlayN": 0,
   "inPayMention": 20.4,
   "gstin": 1.8,
   "inBooking": 40.7,
   "indianLanguage": 8.2,
   "whatsappOrCallIn": 69.0,
   "overlayStillFail": null
  }
 },
 "notWorkingByCity": {
  "Bengaluru": 21.4,
  "Chennai": 28.9,
  "Delhi NCR": 24.1,
  "Hyderabad": 30.2,
  "Kolkata": 21.3,
  "Mumbai": 23.4,
  "Pune": 21.5
 },
 "platforms": [
  [
   "Custom or other",
   353
  ],
  [
   "WordPress",
   267
  ],
  [
   "Shopify",
   72
  ],
  [
   "Next.js",
   46
  ],
  [
   "Wix",
   24
  ],
  [
   "GoDaddy builder",
   13
  ],
  [
   "Webflow",
   10
  ],
  [
   "Drupal",
   9
  ],
  [
   "Squarespace",
   5
  ],
  [
   "Google Sites",
   3
  ],
  [
   "Joomla",
   2
  ]
 ],
 "medianFetchMs": 293.5,
 "medianHtmlKb": 149.0,
 "lighthouse": {
  "n": 102,
  "medianPerf": 57.5,
  "perfUnder50": 25.5,
  "perf90plus": 8.8,
  "medianLcpS": 9.4,
  "lcpOver4s": 87.3,
  "medianA11y": 85.5,
  "medianSeo": 92.0,
  "medianWeightMb": 3.5
 },
 "axeTop": [
  [
   "color-contrast",
   65.7
  ],
  [
   "link-name",
   59.9
  ],
  [
   "image-alt",
   23.3
  ],
  [
   "button-name",
   19.5
  ],
  [
   "meta-viewport",
   16.6
  ],
  [
   "frame-title",
   14.7
  ],
  [
   "html-has-lang",
   9.5
  ],
  [
   "scrollable-region-focusable",
   9.1
  ],
  [
   "list",
   8.5
  ],
  [
   "link-in-text-block",
   7.2
  ]
 ],
 "axeMedianRules": 3
}