{
 "title": "The state of US small-business websites, 2026",
 "publisher": "Kodinav (https://kodinav.com)",
 "url": "https://kodinav.com/research/us-small-business-websites-2026",
 "license": "CC BY 4.0",
 "businessListSource": "\u00a9 OpenStreetMap contributors, ODbL",
 "note": "Percentages of working websites unless stated; homepage only; accessibility = axe-core WCAG 2.0/2.1 A+AA violations.",
 "generated": "2026-10-05",
 "source": "OpenStreetMap (ODbL): shops, restaurants, dentists, clinics, hotels, offices and studios with a website tag in New York, Los Angeles, Chicago, Houston, Phoenix, Seattle, Atlanta and Denver; chains, .gov/.edu/.org and social-only listings removed; 150 sampled per city.",
 "population": {
  "eligibleByCity": {
   "Atlanta": 1238,
   "Chicago": 3915,
   "Denver": 2407,
   "Houston": 2161,
   "Los Angeles": 4059,
   "New York": 12587,
   "Phoenix": 1281,
   "Seattle": 3329
  },
  "eligible": 30977,
  "socialOnly": 446
 },
 "cities": [
  "Atlanta",
  "Chicago",
  "Denver",
  "Houston",
  "Los Angeles",
  "New York",
  "Phoenix",
  "Seattle"
 ],
 "listed": 1200,
 "socialOnly": 14,
 "ownSite": 1186,
 "states": {
  "live": 903,
  "blocked": 123,
  "dead": 96,
  "parked": 20,
  "broken": 37,
  "optout": 7
 },
 "testable": 1056,
 "notWorking": 14.5,
 "noDns": 6.6,
 "all": {
  "n": 903,
  "https": 96.8,
  "httpNoRedirect": 13.5,
  "mobileViewport": 97.5,
  "phoneSideScroll": null,
  "phoneSideScrollN": 0,
  "metaDescription": 65.9,
  "shareImage": 61.6,
  "businessSchema": 30.3,
  "chineseOnHome": 0.4,
  "englishOnHome": 96.5,
  "bothOnHome": 0.1,
  "englishOnly": 96.3,
  "chineseOnly": 0.2,
  "langN": 821,
  "hreflang": 5.4,
  "whatsapp": 1.3,
  "tapToCall": 48.3,
  "whatsappOrCall": 48.6,
  "booking": 23.3,
  "localPayMention": 3.8,
  "cart": 31.6,
  "analytics": 56.0,
  "metaPixel": 21.9,
  "copyrightOld": 18.3,
  "copyrightN": 520,
  "axeAnyFail": 77.8,
  "axeN": 893,
  "contrastFail": 51.5,
  "imgAltFail": 17.6,
  "linkNameFail": 39.4,
  "labelFail": 3.6,
  "buttonNameFail": 8.8,
  "langFail": 6.0,
  "overlay": 10.6,
  "overlayN": 96,
  "overlayStillFail": 77.9
 },
 "byCategory": {
  "Classes, fitness & trades": {
   "n": 78,
   "https": 97.4,
   "httpNoRedirect": 16.7,
   "mobileViewport": 100.0,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 70.5,
   "shareImage": 65.4,
   "businessSchema": 30.8,
   "chineseOnHome": 0.0,
   "englishOnHome": 97.3,
   "bothOnHome": 0.0,
   "englishOnly": 97.3,
   "chineseOnly": 0.0,
   "langN": 73,
   "hreflang": 1.3,
   "whatsapp": 1.3,
   "tapToCall": 46.2,
   "whatsappOrCall": 46.2,
   "booking": 14.1,
   "localPayMention": 3.8,
   "cart": 33.3,
   "analytics": 60.3,
   "metaPixel": 21.8,
   "copyrightOld": 18.0,
   "copyrightN": 50,
   "axeAnyFail": 81.6,
   "axeN": 76,
   "contrastFail": 61.8,
   "imgAltFail": 17.1,
   "linkNameFail": 42.1,
   "labelFail": 1.3,
   "buttonNameFail": 10.5,
   "langFail": 1.3,
   "overlay": 3.8,
   "overlayN": 3,
   "overlayStillFail": 66.7
  },
  "Dental": {
   "n": 30,
   "https": 96.7,
   "httpNoRedirect": 20.0,
   "mobileViewport": 100.0,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 73.3,
   "shareImage": 40.0,
   "businessSchema": 26.7,
   "chineseOnHome": 0.0,
   "englishOnHome": 96.2,
   "bothOnHome": 0.0,
   "englishOnly": 96.2,
   "chineseOnly": 0.0,
   "langN": 26,
   "hreflang": 10.0,
   "whatsapp": 0.0,
   "tapToCall": 70.0,
   "whatsappOrCall": 70.0,
   "booking": 36.7,
   "localPayMention": 3.3,
   "cart": 6.7,
   "analytics": 70.0,
   "metaPixel": 23.3,
   "copyrightOld": 17.4,
   "copyrightN": 23,
   "axeAnyFail": 89.7,
   "axeN": 29,
   "contrastFail": 69.0,
   "imgAltFail": 13.8,
   "linkNameFail": 62.1,
   "labelFail": 3.4,
   "buttonNameFail": 10.3,
   "langFail": 0.0,
   "overlay": 20.0,
   "overlayN": 6,
   "overlayStillFail": 100.0
  },
  "Food & drink": {
   "n": 394,
   "https": 95.7,
   "httpNoRedirect": 13.5,
   "mobileViewport": 96.7,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 59.4,
   "shareImage": 65.0,
   "businessSchema": 39.1,
   "chineseOnHome": 0.6,
   "englishOnHome": 94.1,
   "bothOnHome": 0.3,
   "englishOnly": 93.8,
   "chineseOnly": 0.3,
   "langN": 353,
   "hreflang": 3.8,
   "whatsapp": 1.3,
   "tapToCall": 44.4,
   "whatsappOrCall": 44.7,
   "booking": 24.6,
   "localPayMention": 4.1,
   "cart": 30.2,
   "analytics": 51.0,
   "metaPixel": 18.0,
   "copyrightOld": 20.6,
   "copyrightN": 194,
   "axeAnyFail": 68.8,
   "axeN": 391,
   "contrastFail": 41.2,
   "imgAltFail": 15.6,
   "linkNameFail": 34.5,
   "labelFail": 2.3,
   "buttonNameFail": 6.4,
   "langFail": 6.4,
   "overlay": 10.2,
   "overlayN": 40,
   "overlayStillFail": 61.5
  },
  "Health & clinics": {
   "n": 79,
   "https": 100.0,
   "httpNoRedirect": 12.7,
   "mobileViewport": 100.0,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 75.9,
   "shareImage": 54.4,
   "businessSchema": 22.8,
   "chineseOnHome": 0.0,
   "englishOnHome": 100.0,
   "bothOnHome": 0.0,
   "englishOnly": 100.0,
   "chineseOnly": 0.0,
   "langN": 74,
   "hreflang": 2.5,
   "whatsapp": 0.0,
   "tapToCall": 73.4,
   "whatsappOrCall": 73.4,
   "booking": 29.1,
   "localPayMention": 7.6,
   "cart": 11.4,
   "analytics": 70.9,
   "metaPixel": 25.3,
   "copyrightOld": 21.1,
   "copyrightN": 57,
   "axeAnyFail": 88.5,
   "axeN": 78,
   "contrastFail": 70.5,
   "imgAltFail": 16.7,
   "linkNameFail": 56.4,
   "labelFail": 2.6,
   "buttonNameFail": 7.7,
   "langFail": 3.8,
   "overlay": 15.2,
   "overlayN": 12,
   "overlayStillFail": 100.0
  },
  "Hotels & stays": {
   "n": 7,
   "https": 100.0,
   "httpNoRedirect": 0.0,
   "mobileViewport": 100.0,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 85.7,
   "shareImage": 57.1,
   "businessSchema": 57.1,
   "chineseOnHome": 0.0,
   "englishOnHome": 100.0,
   "bothOnHome": 0.0,
   "englishOnly": 100.0,
   "chineseOnly": 0.0,
   "langN": 7,
   "hreflang": 14.3,
   "whatsapp": 0.0,
   "tapToCall": 71.4,
   "whatsappOrCall": 71.4,
   "booking": 71.4,
   "localPayMention": 0.0,
   "cart": 0.0,
   "analytics": 100.0,
   "metaPixel": 57.1,
   "copyrightOld": 20.0,
   "copyrightN": 5,
   "axeAnyFail": 57.1,
   "axeN": 7,
   "contrastFail": 42.9,
   "imgAltFail": 14.3,
   "linkNameFail": 14.3,
   "labelFail": 0.0,
   "buttonNameFail": 14.3,
   "langFail": 0.0,
   "overlay": 14.3,
   "overlayN": 1,
   "overlayStillFail": 0.0
  },
  "Offices & services": {
   "n": 61,
   "https": 98.4,
   "httpNoRedirect": 11.5,
   "mobileViewport": 98.4,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 75.4,
   "shareImage": 63.9,
   "businessSchema": 11.5,
   "chineseOnHome": 0.0,
   "englishOnHome": 100.0,
   "bothOnHome": 0.0,
   "englishOnly": 100.0,
   "chineseOnly": 0.0,
   "langN": 56,
   "hreflang": 19.7,
   "whatsapp": 3.3,
   "tapToCall": 55.7,
   "whatsappOrCall": 55.7,
   "booking": 8.2,
   "localPayMention": 1.6,
   "cart": 13.1,
   "analytics": 63.9,
   "metaPixel": 27.9,
   "copyrightOld": 11.6,
   "copyrightN": 43,
   "axeAnyFail": 88.5,
   "axeN": 61,
   "contrastFail": 67.2,
   "imgAltFail": 9.8,
   "linkNameFail": 39.3,
   "labelFail": 13.1,
   "buttonNameFail": 16.4,
   "langFail": 6.6,
   "overlay": 9.8,
   "overlayN": 6,
   "overlayStillFail": 100.0
  },
  "Retail & shops": {
   "n": 254,
   "https": 96.9,
   "httpNoRedirect": 13.0,
   "mobileViewport": 96.5,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 67.7,
   "shareImage": 59.4,
   "businessSchema": 23.2,
   "chineseOnHome": 0.4,
   "englishOnHome": 97.8,
   "bothOnHome": 0.0,
   "englishOnly": 97.8,
   "chineseOnly": 0.4,
   "langN": 232,
   "hreflang": 5.9,
   "whatsapp": 1.6,
   "tapToCall": 42.1,
   "whatsappOrCall": 42.9,
   "booking": 22.8,
   "localPayMention": 2.8,
   "cart": 47.6,
   "analytics": 53.1,
   "metaPixel": 24.4,
   "copyrightOld": 16.2,
   "copyrightN": 148,
   "axeAnyFail": 84.1,
   "axeN": 251,
   "contrastFail": 53.0,
   "imgAltFail": 23.5,
   "linkNameFail": 39.0,
   "labelFail": 4.4,
   "buttonNameFail": 10.4,
   "langFail": 8.4,
   "overlay": 11.0,
   "overlayN": 28,
   "overlayStillFail": 85.7
  }
 },
 "byCity": {
  "Atlanta": {
   "n": 112,
   "https": 97.3,
   "httpNoRedirect": 17.9,
   "mobileViewport": 98.2,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 61.6,
   "shareImage": 63.4,
   "businessSchema": 30.4,
   "chineseOnHome": 0.0,
   "englishOnHome": 98.0,
   "bothOnHome": 0.0,
   "englishOnly": 98.0,
   "chineseOnly": 0.0,
   "langN": 99,
   "hreflang": 5.4,
   "whatsapp": 0.9,
   "tapToCall": 51.8,
   "whatsappOrCall": 51.8,
   "booking": 20.5,
   "localPayMention": 4.5,
   "cart": 26.8,
   "analytics": 58.9,
   "metaPixel": 22.3,
   "copyrightOld": 21.1,
   "copyrightN": 71,
   "axeAnyFail": 82.1,
   "axeN": 112,
   "contrastFail": 58.0,
   "imgAltFail": 19.6,
   "linkNameFail": 37.5,
   "labelFail": 5.4,
   "buttonNameFail": 7.1,
   "langFail": 8.9,
   "overlay": 10.7,
   "overlayN": 12,
   "overlayStillFail": 83.3
  },
  "Chicago": {
   "n": 109,
   "https": 94.5,
   "httpNoRedirect": 17.4,
   "mobileViewport": 98.2,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 62.4,
   "shareImage": 68.8,
   "businessSchema": 43.1,
   "chineseOnHome": 0.0,
   "englishOnHome": 94.9,
   "bothOnHome": 0.0,
   "englishOnly": 94.9,
   "chineseOnly": 0.0,
   "langN": 98,
   "hreflang": 7.3,
   "whatsapp": 1.8,
   "tapToCall": 41.3,
   "whatsappOrCall": 42.2,
   "booking": 28.4,
   "localPayMention": 5.5,
   "cart": 34.9,
   "analytics": 52.3,
   "metaPixel": 30.3,
   "copyrightOld": 27.8,
   "copyrightN": 54,
   "axeAnyFail": 68.9,
   "axeN": 106,
   "contrastFail": 47.2,
   "imgAltFail": 18.9,
   "linkNameFail": 39.6,
   "labelFail": 4.7,
   "buttonNameFail": 8.5,
   "langFail": 4.7,
   "overlay": 7.3,
   "overlayN": 8,
   "overlayStillFail": 37.5
  },
  "Denver": {
   "n": 112,
   "https": 95.5,
   "httpNoRedirect": 11.6,
   "mobileViewport": 95.5,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 61.6,
   "shareImage": 59.8,
   "businessSchema": 31.2,
   "chineseOnHome": 1.0,
   "englishOnHome": 96.1,
   "bothOnHome": 0.0,
   "englishOnly": 96.1,
   "chineseOnly": 1.0,
   "langN": 102,
   "hreflang": 2.7,
   "whatsapp": 2.7,
   "tapToCall": 49.1,
   "whatsappOrCall": 49.1,
   "booking": 24.1,
   "localPayMention": 4.5,
   "cart": 26.8,
   "analytics": 57.1,
   "metaPixel": 20.5,
   "copyrightOld": 19.0,
   "copyrightN": 58,
   "axeAnyFail": 69.4,
   "axeN": 111,
   "contrastFail": 48.6,
   "imgAltFail": 18.0,
   "linkNameFail": 38.7,
   "labelFail": 3.6,
   "buttonNameFail": 8.1,
   "langFail": 7.2,
   "overlay": 8.0,
   "overlayN": 9,
   "overlayStillFail": 77.8
  },
  "Houston": {
   "n": 107,
   "https": 98.1,
   "httpNoRedirect": 16.8,
   "mobileViewport": 97.2,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 67.3,
   "shareImage": 56.1,
   "businessSchema": 27.1,
   "chineseOnHome": 0.0,
   "englishOnHome": 97.9,
   "bothOnHome": 0.0,
   "englishOnly": 97.9,
   "chineseOnly": 0.0,
   "langN": 95,
   "hreflang": 2.8,
   "whatsapp": 1.9,
   "tapToCall": 52.3,
   "whatsappOrCall": 53.3,
   "booking": 15.0,
   "localPayMention": 4.7,
   "cart": 21.5,
   "analytics": 53.3,
   "metaPixel": 18.7,
   "copyrightOld": 22.0,
   "copyrightN": 59,
   "axeAnyFail": 85.7,
   "axeN": 105,
   "contrastFail": 58.1,
   "imgAltFail": 21.0,
   "linkNameFail": 45.7,
   "labelFail": 4.8,
   "buttonNameFail": 13.3,
   "langFail": 8.6,
   "overlay": 6.5,
   "overlayN": 7,
   "overlayStillFail": 71.4
  },
  "Los Angeles": {
   "n": 117,
   "https": 96.6,
   "httpNoRedirect": 8.5,
   "mobileViewport": 95.7,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 70.9,
   "shareImage": 59.0,
   "businessSchema": 23.1,
   "chineseOnHome": 0.0,
   "englishOnHome": 97.3,
   "bothOnHome": 0.0,
   "englishOnly": 97.3,
   "chineseOnly": 0.0,
   "langN": 110,
   "hreflang": 5.1,
   "whatsapp": 0.9,
   "tapToCall": 54.7,
   "whatsappOrCall": 54.7,
   "booking": 19.7,
   "localPayMention": 1.7,
   "cart": 32.5,
   "analytics": 53.8,
   "metaPixel": 21.4,
   "copyrightOld": 16.0,
   "copyrightN": 75,
   "axeAnyFail": 77.8,
   "axeN": 117,
   "contrastFail": 42.7,
   "imgAltFail": 18.8,
   "linkNameFail": 38.5,
   "labelFail": 0.9,
   "buttonNameFail": 5.1,
   "langFail": 6.0,
   "overlay": 23.9,
   "overlayN": 28,
   "overlayStillFail": 82.1
  },
  "New York": {
   "n": 110,
   "https": 95.5,
   "httpNoRedirect": 17.3,
   "mobileViewport": 97.3,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 70.0,
   "shareImage": 57.3,
   "businessSchema": 26.4,
   "chineseOnHome": 2.0,
   "englishOnHome": 92.9,
   "bothOnHome": 1.0,
   "englishOnly": 91.8,
   "chineseOnly": 1.0,
   "langN": 98,
   "hreflang": 8.2,
   "whatsapp": 0.0,
   "tapToCall": 47.3,
   "whatsappOrCall": 47.3,
   "booking": 19.1,
   "localPayMention": 1.8,
   "cart": 38.2,
   "analytics": 48.2,
   "metaPixel": 20.0,
   "copyrightOld": 20.7,
   "copyrightN": 58,
   "axeAnyFail": 82.4,
   "axeN": 108,
   "contrastFail": 56.5,
   "imgAltFail": 17.6,
   "linkNameFail": 37.0,
   "labelFail": 3.7,
   "buttonNameFail": 13.0,
   "langFail": 5.6,
   "overlay": 11.8,
   "overlayN": 13,
   "overlayStillFail": 100.0
  },
  "Phoenix": {
   "n": 108,
   "https": 97.2,
   "httpNoRedirect": 13.0,
   "mobileViewport": 98.1,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 65.7,
   "shareImage": 61.1,
   "businessSchema": 25.0,
   "chineseOnHome": 0.0,
   "englishOnHome": 98.0,
   "bothOnHome": 0.0,
   "englishOnly": 98.0,
   "chineseOnly": 0.0,
   "langN": 100,
   "hreflang": 9.3,
   "whatsapp": 2.8,
   "tapToCall": 52.8,
   "whatsappOrCall": 53.7,
   "booking": 22.2,
   "localPayMention": 6.5,
   "cart": 23.1,
   "analytics": 67.6,
   "metaPixel": 27.8,
   "copyrightOld": 11.9,
   "copyrightN": 67,
   "axeAnyFail": 77.6,
   "axeN": 107,
   "contrastFail": 57.9,
   "imgAltFail": 9.3,
   "linkNameFail": 43.9,
   "labelFail": 4.7,
   "buttonNameFail": 7.5,
   "langFail": 4.7,
   "overlay": 11.1,
   "overlayN": 12,
   "overlayStillFail": 75.0
  },
  "Seattle": {
   "n": 128,
   "https": 99.2,
   "httpNoRedirect": 7.0,
   "mobileViewport": 99.2,
   "phoneSideScroll": null,
   "phoneSideScrollN": 0,
   "metaDescription": 67.2,
   "shareImage": 66.4,
   "businessSchema": 35.9,
   "chineseOnHome": 0.0,
   "englishOnHome": 96.6,
   "bothOnHome": 0.0,
   "englishOnly": 96.6,
   "chineseOnly": 0.0,
   "langN": 119,
   "hreflang": 3.1,
   "whatsapp": 0.0,
   "tapToCall": 38.3,
   "whatsappOrCall": 38.3,
   "booking": 35.2,
   "localPayMention": 1.6,
   "cart": 46.1,
   "analytics": 57.0,
   "metaPixel": 15.6,
   "copyrightOld": 11.5,
   "copyrightN": 78,
   "axeAnyFail": 78.7,
   "axeN": 127,
   "contrastFail": 44.9,
   "imgAltFail": 17.3,
   "linkNameFail": 35.4,
   "labelFail": 1.6,
   "buttonNameFail": 8.7,
   "langFail": 3.1,
   "overlay": 5.5,
   "overlayN": 7,
   "overlayStillFail": 71.4
  }
 },
 "notWorkingByCity": {
  "Atlanta": 14.5,
  "Chicago": 14.2,
  "Denver": 17.6,
  "Houston": 18.3,
  "Los Angeles": 10.7,
  "New York": 17.9,
  "Phoenix": 17.6,
  "Seattle": 5.2
 },
 "platforms": [
  [
   "Custom or other",
   265
  ],
  [
   "WordPress",
   227
  ],
  [
   "Squarespace",
   145
  ],
  [
   "Shopify",
   79
  ],
  [
   "Wix",
   78
  ],
  [
   "Next.js",
   30
  ],
  [
   "GoDaddy builder",
   25
  ],
  [
   "Webflow",
   18
  ],
  [
   "Weebly",
   17
  ],
  [
   "Google Sites",
   14
  ],
  [
   "Drupal",
   4
  ],
  [
   "Joomla",
   1
  ]
 ],
 "medianFetchMs": 335,
 "medianHtmlKb": 160,
 "lighthouse": {
  "n": 100,
  "medianPerf": 58.5,
  "perfUnder50": 21.0,
  "perf90plus": 5.0,
  "medianLcpS": 9.2,
  "lcpOver4s": 88.0,
  "medianA11y": 90.5,
  "medianSeo": 92.0,
  "medianWeightMb": 3.1
 },
 "axeTop": [
  [
   "color-contrast",
   51.5
  ],
  [
   "link-name",
   39.4
  ],
  [
   "image-alt",
   17.6
  ],
  [
   "frame-title",
   11.4
  ],
  [
   "meta-viewport",
   11.3
  ],
  [
   "button-name",
   8.8
  ],
  [
   "html-has-lang",
   6.0
  ],
  [
   "link-in-text-block",
   6.0
  ],
  [
   "aria-hidden-focus",
   4.0
  ],
  [
   "nested-interactive",
   3.8
  ]
 ],
 "axeMedianRules": 2
}