Travel · Discovery Platform · 2025
Triplipi
Triplipi is a premium travel-discovery platform for travellers who 'measure journeys in moments, not miles.' It presents 450 curated destinations as a careful, editorial index — each one visited, photographed or independently verified — alongside trip packages, a gallery and a blog, all managed through a custom admin CMS.
450
curated destinations in one careful index
100%
of content editable by the team via the custom CMS
SSR
server-rendered pages, fully indexable by search engines
Editorial
a discovery experience, not just a booking form
Capabilities and figures reflect what was designed and shipped; any numbers shown appear on the live product.
01 — The Problem
The Problem
Most travel sites are either thin booking pages or bloated aggregators. This brand wanted the opposite: a slow, editorial experience that treats destinations like stories worth reading. It also needed the team to own its content — updating destinations, packages and picks daily — without waiting on a developer for every edit.
02 — Research
Research
I studied how people actually choose where to travel: they arrive from a search or a story, want honest photography and a real sense of place, then a clear next step to a package. That shaped a platform where each destination page is a self-sufficient, indexable story, not an interior page of an app.
03 — Planning
Planning
The architecture separated the read-heavy public site from a content layer the team controls. Every section of every page maps to a schema entry in the CMS, so the same admin panel that edits the header nav also edits a destination's photo essay — one consistent, brand-styled system.
04 — Design
Design
The design is unapologetically editorial: full-bleed photography, a refined serif voice, generous space, and a calm rhythm that rewards slow browsing. The destination index is built to be filtered by mood — mountains for solitude, islands for slowness — rather than just by map pin.
05 — Development
Development
Server-rendered with Node, Express and Nunjucks so the delivered HTML is fast and fully indexable, backed by a JSON content store and a custom schema-driven admin panel. The CMS controls global brand settings, navigation, and every content section, with image uploads — giving the team true independence.
Engineering
Challenges worth mentioning.
Challenge
The team needed to edit every part of the site themselves, but generic CMSs would have forced the brand's editorial design into rigid templates.
Solution
A custom schema-driven CMS where each section is one schema entry — flexible enough to edit any content, opinionated enough to keep the design consistent.
Challenge
450 destination pages had to be fast and individually discoverable on search engines.
Solution
Server-side rendering with per-page metadata and a sitemap means every destination is a fast, self-contained landing page that search engines can index on its own.
Gallery
Across every screen.
Business Outcome
Triplipi launched as a genuinely editorial travel platform the team runs entirely themselves. Every destination is a fast, indexable story, packages flow from discovery, and new content ships daily without a developer — exactly the independence the brand needed.
More Work
Other projects.
Final note
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