Website Redesign
Your website is telling people something. Is it true?
Most redesign enquiries start the same way: 'our website is embarrassing and we avoid sending people to it.' That instinct is usually right. An outdated website quietly undercuts every ad, every referral and every sales conversation you have. But a redesign done as a coat of paint wastes the opportunity. I approach redesign as re-engineering. Keep what works, including your rankings and the content that converts. Fix what doesn't: speed, mobile experience, information architecture, trust signals. And migrate carefully, so years of Google equity aren't destroyed on launch day. That mistake is the most common and most expensive one in redesigns.
Who this is for
Businesses whose websites are three or more years old, slow on mobile, invisible on Google, or simply no longer representative of how good the business actually is.
Scope
What's included.
Approach
How I build this.
Measure before touching anything
Current traffic, rankings, converting pages and drop-off points get documented first. A redesign that ignores this data routinely deletes the exact pages that were quietly earning money.
Protect the SEO you already own
Every existing URL is mapped to its new home with proper redirects, metadata is carried over and improved, and search engines are told exactly what moved where. Rankings should climb after a redesign, not crater.
Rebuild the engine, not just the paint
The visible design is half the job. The other half is the rebuild underneath: modern rendering, image optimisation and clean semantic structure that makes the new site dramatically faster than the old one.
FAQ
Common questions.
Done carelessly, yes, badly. It is the most common redesign disaster. Done properly, with URL mapping, redirects and improved page structure, rankings usually improve within weeks. Migration safety is a core deliverable of every redesign I take on.
Related Services
Also worth knowing.
Final note
Discuss your website redesign project.
A discovery call gives you an honest scope and a fixed quote. And a clear 'this isn't worth building' if that's the truth.
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