How much does a website redesign cost in 2026?
A small-business website redesign costs $800 – $1,800 for up to 5 pages at this studio, $1,100 – $2,400 for 6–10 pages and $1,400 – $3,000 for 11–20, including moving your content and redirecting old URLs so you keep your Google rankings. US agencies commonly quote $15,000 – $60,000 for similar work; if the site only needs fixing, not redesigning, that starts at $400.
- Redesign, up to 5 pages
- $800 – $1,800
- Online store redesign
- $2,000 – $4,000
- Timeline
- 2–4 weeks
4.9
patient rating displayed on the live site
What drives the cost of a redesign?
Two redesigns with the same page count can differ a lot in price. The real drivers:
- Number of pages and how much content needs rewriting or restructuring
- Whether you need a CMS so your team can edit pages, news or services
- Features: booking, payments, customer accounts, integrations with your CRM
- Migration: moving content, images and URLs, plus 301 redirects for every old page
- Design: a fresh design for your brand versus a proven layout
- Accessibility and speed targets (WCAG 2.1 AA, fast mobile pages)
Redesign, refresh or rescue: which do you need?
A rescue fixes what's broken (a "Not secure" warning, dead forms, a slow mobile site) without changing the design, from $400. A refresh keeps the structure and updates the look and content. A redesign rebuilds the site: new structure, design and code. If the site is old, slow, hard to edit or doesn't bring enquiries, a redesign usually costs less over two years than patching it.
How do you redesign without losing Google rankings?
Most redesign disasters are SEO disasters. A safe redesign includes:
- A full list of current URLs and which pages earn traffic (from Search Console)
- A 301 redirect from every old URL to its new equivalent
- Titles, descriptions and headings kept or improved, never dropped
- Structured data, sitemap and Search Console updated on launch day
- A check of rankings and errors in the weeks after launch
Signs your website needs a redesign
- It's slow on phones or fails Google's Core Web Vitals
- Visitors can't find how to call, book or buy within a few seconds
- Your team can't update it without a developer
- It fails accessibility checks (78% of US small-business sites we tested do)
- It no longer matches what your business offers or charges
How long does a redesign take?
Most small-business redesigns take 2 to 4 weeks from the first call: a fixed quote in the first days, a private preview link you can open at any stage, then launch with redirects and a walkthrough. Online stores take 3 to 6 weeks.
Website redesign prices
| Redesign | Price (USD) | Typical timeline |
|---|---|---|
| Fix only (rescue), no redesign | From $400 | Most within a week |
| Redesign, up to 5 pages | $800 – $1,800 | 2–4 weeks |
| Redesign, 6–10 pages | $1,100 – $2,400 | 3–4 weeks |
| Redesign, 11–20 pages | $1,400 – $3,000 | 3–5 weeks |
| Add a CMS so your team can edit | + $300 – $600 | With the redesign |
| Online store redesign | $2,000 – $4,000 | 3–6 weeks |
Fixed written quote after a free call, including content migration and redirects. Hosting and domain billed at cost to accounts you own.
Questions about website redesign costs
It depends on who does it. Freelancers and small studios typically charge from about $1,000; US agencies commonly quote $15,000 – $60,000. At this studio a small-business redesign is $800 – $1,800 for up to 5 pages.
A redesign of a small site is effectively a rebuild, so the cost is similar. The difference is the migration work: moving content and redirecting old URLs, which is included here.
Not if every old URL is redirected and titles, content and structure are carried over or improved. Done properly, rankings often improve because the new site is faster.
Yes. Content and images are moved to the new site, and old URLs are redirected. You end up owning the code, domain and hosting.